In response to rising rates of chronic obesity and physical inactivity which often leads to diabetes and cardiovascular disease in particular, not only are employers adopting health promotion and disease prevention strategies and corporate wellness interventions, but individuals are now happy to pay out of their own pocket for spas, a gym, therapy, massage, yoga/Pilates etc. The business challenges for all of these wellness businesses then (both newly formed and mature) is what “mix” of products and services should be offered and at what price (and to make sure that this covers capital and operating costs and make a profit). Primary in this is choosing good locations, paying fairly for these premises and making sure that the service is safe and well-promoted (not to mention that the service experience given matches customer expectations on an ongoing basis).
In recent times, the RX4 Group and its sister companies in The Adaptive Healthcare Network have solved issues and
challenges in this area such as the following: