Concierge Medicine Practice
Concierge medicine was initially marketed to affluent patients, who paid highly to have a personal physician on call 24/7. Cash-only practices emerged at around the same time as a more affordable alternative for middle- and lower-income patients, generally with high-deductible or no insurance. But these two approaches are now routinely merged into a single practice model. Whether it’s called “concierge,” “boutique,” “retainer,” “retail,” “cash-only,” “direct-pay,” or “direct primary care medicine,” different levels of service at different rates are commonly offered to appeal to a variety of patients. But a move to concierge medicine presents two critical challenges. The first is holding onto as many patients as possible among those a practice already has as the business switches to a direct-pay model of care; the other is attracting and keeping new patients.
In recent times, the RX4 Group and its sister companies in The Adaptive Healthcare Network have solved issues and
challenges in this area such as the following: