Mark Jaffe

Practice Leader-Marketing and Growth


What does your role involve at RX4?

Because all businesses should be focused firmly on the needs and expectations of customers/patients in any healthcare provider setting, my role is to ensure that every client fully understands target consumer needs and then uses this information to develop and grow the business. It is all about creating a core value proposition that can be leveraged to ensure consistent and sustainable revenue streams.

What do you bring most to the work that you do?

Robert F. Kennedy once said “Some people see things the way they are and ask why. I prefer to dream of things as they could be and ask why not.” I look at the spaces between the lines to determine what is missing. What opportunities are not being taken? What perspective is not yet uncovered? It is between those lines that the greatest opportunities occur. I endeavor, through a systemized and proven process, to uncover and leverage those opportunities to the betterment of my clients.

What is your greatest passion in life?

I strive to live life to its fullest and truly experience all that this world has to offer.

What is your favorite movie/TV series and why?

TV Show – Last Night Tonight with John Oliver. Movie – The Gods Must Be Crazy. TV Show – Last Night Tonight with John Oliver. Movie – The Gods Must Be Crazy. I am fascinated with the concept of perspective. Each of us brings our own lens by which we perceive the world around us and from which we form our core beliefs. Ultimately, it is through that lens that we develop insight and determine action. Clearly, both of these entertainment offerings have a unique perspective that can ultimately produce a rather unique and quite enlightening view of the world!